Illustration for American Century Investments
Interactive Spot the Difference Illustration
I worked with Coffee Digital in New York to create this 'spot the difference' holiday illustration for American Century Investments. After I illustrated it, Coffee Ditial turned it into an interactive game. By running your finger over the image, you uncovered the differences (small positive changes one could make in life). It formed part of American Century's holiday campaign.
This campaign was awarded a Gold award at the annual FCS Portfolio Awards 2022. The Financial Communication Society is a non-profit dedicated to improving professional standards in all facets of financial communication.
Here is the 'before' illustration:
And here is the after illustration. Can you find the 5 differences that you can do to make a small positive impact?
Here's an example of the interactive game that Coffee Digital made:
And lastly, some close ups from the illustration:
